Copywriting and Social Media Management
for the Food and Beverage Industry

Copy that helps you inspire, engage, and convert.

You’re a giver.
You’re a doer.
You’re a business owner.

But that doesn’t mean you have to do it all.

When you decided to take on the food and beverage industry, you were excited to bring your services to the world - you weren’t trying to be a marketer. 

Copywriting. Content marketing. Email marketing. Social media.

None of these things were where you meant to spend your time.

You understand that they’re important, but they’re not your speciality. They’re not what you want to do. 

And how can you possibly focus on building a space for community, laughter, and bonding through food when you’re stuck trying to learn about marketing?

You can’t.

Does this sound familiar?

  • You’re exhausted from trying to market your business on your own.

  • You know your recipes are a cut above the rest, but you’re not quite sure how to set yourself apart from your competitors.

  • You like the idea of using social media to showcase your recipes, but simply don’t have the time.

  • You can guarantee that your customers will love the atmosphere of your restaurant, but you’re not getting them in the door.

We both know that you’re capable of giving your customers a stellar experience.

You’re an expert in your craft. You have a giving and kind heart. You believe in the power of a third-place and want to create that for every customer who walks through your doors.

The only problem is you’re not sure how to market your business to the people who need you.

What if I told you that I could help you:

  • Connect with your ideal customers so that you serve more people

  • Eliminate the headache of writing blog posts, emails, website copy, social media posts and ads

  • Be seen as a pillar in your community whose products and services are invaluable

  • Take back your time so that you can spend it doing the things that make you happy

Allow yourself to dream of the possibility of running your business without needing to worry about marketing. Envision what it’ll feel like to have customers effortlessly walk through your doors and genuinely love all that your restaurant has to offer. Think about what it’ll mean to regain control of your time and focus on the things that are most important to you.

Take a deep breath and truly imagine it. Now breathe out.

Repeat after me: these things aren’t as out of reach as you think.

Saving you time and connecting you with the right customers are my top priorities.

I focus on helping your business grow so that you can focus on providing stellar experiences for your customers.

What can a copywriter do for you?

  • Craft SEO-informed copy for your website and your blog that helps you rank high on Google and ensures that you stay in front of your ideal customers

  • Convey the importance of your brand and the work that you do

  • Capture and retain the attention of the people on your email list to nurture your relationship with them

  • Thrill and interact with new and returning customers alike when they create social copy that is engaging and memorable

  • Grab the attention of new potential customers when they craft ads that are engaging and not spammy

  • Inspire potential customers to “act now” and make a purchase

My Services

Learn more about my services!

SEO-Optimized Blog Posts

On average, customers interact with 3-5 pieces of content before making a purchase. SEO-optimized blog copy makes it possible to get in front of your audience and stay top of mind. Blog posts written in your voice serve not only to inform your audience, but they also build trust and inspire action, turning potential customers into people who trust you and are ready to make a purchase.

$250 per blog (800-1,000 word piece), includes 2 rounds of edits.

Email Newsletters and Sequences

Emails allow you to create and nurture a relationship with your audience. Make your audience excited to hear from you and promote your services with copy that delivers. I’ll work with you to create emails that sound like you and that your audience will be happy to see land in their inbox.

$50 per email, includes 2 rounds of edits.

Social Media Audit

Great social media accounts don’t post content without a strategy. I’ll work with you to dig into the data behind your account and explain to you the content that performs best for your audiences needs. Say goodbye to the confusion behind analytics and say hello to a thorough understanding of your social media performance.

Pricing dependent on scope of project.

Social Media Management

Being active and engaging on social media means that your customers - both new and returning - never have to go a moment without thinking about you. I’ll work with you to craft a social media strategy that will keep you in front of your ideal customers and keep your business top of mind - and I’ll be the one in charge of seeing that strategy through, giving you time to invest back into your business.

Pricing dependent on social media wants.

Why Work With Me?

Learn more about who I am!

Your business is important to you - why should you trust me with it?

Short answer: because your business is important to me, too.

Hi! My name is Jasmine, and I’m a food and beverage copywriter. But I’m also…

  • A barista who loves experimenting with drinks and learning all there is to know about coffee - even though she can’t really drink it.

  • A concert junkie who can’t get enough of live shows.

  • A writer with a passion for creating fantasy worlds and telling stories of growth and adventure.

  • An older sister who loves to spend time with her younger sister - but shh, don’t let her know I said that.

In short, I’m someone who understands just how important it is to be able to run a successful business and have time to truly live life to the fullest.

As an entrepreneur myself I know how important it is for your business to not just survive but thrive. And as someone who’s worked in digital marketing for the past three years, I know what it takes to help your business thrive.

I’ve spent several years volunteering and working with nonprofits because I care about making measurable, positive changes in the lives of others - and as such, I’m passionate about working with businesses that are making a difference in people’s lives.

Combining my love of writing and helping others is why I’m here - so that I can help you attract your dream customers and reach your business goals.

So why wait? Let’s get started today.

“Jasmine is an expert at all things SEO and marketing! I hired her to consult on the website for my business and was thrilled with the work she did to research my industry and competitors to create an SEO strategy for my website. She even gave me suggestions for design edits to make my website even more effective for attracting clients. ”

—J A Fields

The Process

How it all works.

Step One: Book your free consultation

This 15-minute call will be where we talk about your needs and your goals so I can suggest services to you that will actually make a difference. From there you can decide if my copywriting services are in alignment with your wants and needs. If we both feel confident moving forward, I’ll then draft a proposal for you.

Step Two: Decide on a starter project

This is where the fun begins! You choose the starter project you’d like me to work on and I work my magic with words. This starter project will help us both see what it’s like to work with one another, and it will also give me a chance to get a feel for your brand, your voice, and your mission.

Step Three: Delivery

You’ll receive the draft and get two rounds of edits included. After both rounds of edits have been completed and your final payment has been made I’ll send the piece over to you - I’ll feel good knowing I’ve created something amazing for you, and you’ll feel good as you watch the leads come in.

Step Four: Move onto the next project

You may decide that you want to become a retainer client, or maybe you want to work together on individual projects - the ball is in your court! You decide what’s best for you and we’ll continue to work towards your business goals.

 FAQs

Your questions, answered.

  • Put simple, copywriting is any text written with the goal of inspiring your audience to take action. This can be anything from email newsletters and blog posts to the very words on your website.

    Words are powerful, which is exactly why it’s important to make sure your copy is as strong as it can be.

  • Content writing is meant to inform your audience about a topic. Copywriting can do the same, but the end goal is different - copywriting is meant to make your audience take action. That’s why copywriting is so important for the growth of your business.

  • Good copywriting should be SEO-focused, meaning you can expect to see an increase in traffic to your website. Additionally, you should start to see an increased conversion rate as your copy will now be focused on inspiring your audience to take action and invest in your services.

  • I don’t charge by the hour. Instead, I charge by project. Structuring my pricing this way ensures that each project I work on is getting the work and time that it deserves.

  • I require 50% of payment upon contract signing, and the remainder before the final draft is sent. I use QuickBooks to process payments.

  • Once we’ve started working on a project together we will primarily communicate via email.

  • I use Google Drive to work on all copywriting projects. Using this platform has helped me limit the amount of draft confusion that can occur. Additionally, formatting in this platform allows for a simple copy and paste action onto whichever platform you use while maintaining proper formatting.

  • I do! While I specialize in the food and beverage space, I am open to writing for other industries as well. Feel free to schedule a consultation regardless of your industry - a simple chat will help us understand if we’d be a good fit for one another.

Let’s Work Together

Please fill out this form and I will be in touch.
Or, book a free 15-minute consultation with me.

I’m looking forward to helping you take back your time so that you can do what you enjoy most and watch your business thrive!